Samman Publishing House

A branding and launch marketing engagement for Samman Publishing House, a Kathmandu based publishing house supporting Nepali authors and the Nepali diaspora from manuscript to bookstore. The work covered marketing materials and promotional plans for individual book launches as well as broader brand promotion for the publishing house itself.

Samman Publishing House had built a genuinely full service model for Nepali authors, covering editing, cover design, printing, and distribution across bookstores in Nepal and online. What each new title needed on top of that was a launch moment that could turn a finished book into a conversation, and a consistent brand presence that made the publishing house itself recognisable to readers, not just to the authors it worked with. I developed marketing materials and promotional plans built around each book's story and audience rather than a single template applied across every title. This included launch collateral such as social posts, promotional graphics, and press facing materials, along with messaging that connected each book to its themes, whether that meant literary fiction exploring identity and place, or titles with strong cultural and community relevance to Nepali readers at home and abroad. Alongside individual launches, I worked on strengthening Samman Publishing House's own brand identity, giving the publishing house a clearer voice across its channels so that its growing catalogue felt connected under one recognisable name, rather than each release existing in isolation.

The campaign gave Samman Publishing House a repeatable approach to book launch marketing, supporting stronger visibility for individual titles while reinforcing the publishing house's own brand as a trusted home for Nepali authors and stories. It helped connect new releases with readers both in Nepal and in the Nepali diaspora, and left behind a promotional framework the team could apply to future launches.